Comments on: Blog Book Reviews ~ Why They Are a Big Deal

By: sally apokedak

sally apokedak — Mon, 03 Aug 2009 00:10:16 +0000

Book Chook, targeting your reviews and/or ads to your audience is the right approach, I think. Otherwise they are like junk mail. But if you are careful you can really do a service for your blog readers by reviewing products they are interested in.

By: sally apokedak

sally apokedak — Mon, 03 Aug 2009 00:08:16 +0000

Well, the gift certificates I give are just for fun. People vote on the winners. I’m just offering them to try to get people involved and having fun with the tours.

sigh.

It’s not like they only go to people who write glowing reviews or something.

But you’re right Natasha. You do have to be careful. It’s important to be aboveboard.

By: Natasha @ Maw Books

Natasha @ Maw Books — Sun, 02 Aug 2009 23:48:20 +0000

Ah whatever Book Chook. I don’t know what league you are talking about!

To tell you the truth Sally, I haven’t put myself in the running for the gift certificates that you do at the end of the tour because I do want there to be a conflict of interest. There are a couple of other tour companies that give you a gift certificate up front with the tour but I’ve always passed. But like you said, I do work hard and I wouldn’t mind income via sidebar ads.
Natasha @ Maw Books´s last blog ..Guest Post, Carol Hampton Rasco: Parents and Youngsters Together for Stories, Songs, Rhymes, and More at RIF.org

By: Book Chook

Book Chook — Sun, 02 Aug 2009 11:14:11 +0000

I agree. I think it is the book blogger’s business what they do in blog promotion and in advertising too. Although I am not in Maw Books’ league, I am beginning to be approached by advertisers. I check them out carefully and only say yes to the ones I believe are a match for me – just like the books I accept for review.

It’s good to have you back, Sally.
Book Chook´s last blog ..More Goodies for Pirate Parents

By: Summer Carnival of Children’s Literature — Here in the Bonny Glen

Summer Carnival of Children’s Literature — Here in the Bonny Glen — Sun, 02 Aug 2009 03:46:49 +0000

[...] • Sally Apokedak discusses why blog book reviews are a big deal. [...]

By: Australian Online Bookshop

Australian Online Bookshop — Thu, 23 Jul 2009 22:06:11 +0000

Great article. I truely beleive that more and more authors and publishers are coming around to the idea of online promotion be it for book reviews of blog tours. Blog users are friendly traffic, they want to be there, so it makes sense to tailor your marketing to suit your demographic.
Australian Online Bookshop´s last blog ..Author Frank McCourt dies