Here’s an interesting post by Booksquare on the “New Think for Old Publishers” panel at South by Southwest 2009. One bit of advice she gives publishers is:
Might as well address the blogger question. It’s quite simple. Find the bloggers big and small in your various genres, develop a relationship with them, understand their tastes, like, dislikes, deadlines, lead time, preferred method of communication, preferred formats for books [remember, they are publishers too and have many of the same issues you have]. Treat the bloggers with respect — you need them more than they need you. And note, the publishers who are already doing this well are leaps and bounds ahead of you.
1 response so far ↓
1 Kathryn Fitzmaurice // Mar 17, 2009 at 1:15 pm
Once again, Sally, you are giving writers great advice! Thank you!